Sublimating the need to live in a better world, far from the stale and conservative rules of a reality that struggles to evolve its business models, is the meaning of the journey we have decided to undertake. Precisely by virtue of this we have decided to abandon the weary ritual of seasonality to regain possession of a temporal dimension that is more in keeping with expressive and environmental needs.

The tremendous boom in clothing consumption have been generating, and will generate, big increases in the use of resources and in the generation of waste. This needs to be managed.

Developing sustainably is the only responsible strategy. Fighting poverty, promoting inclusive and sustainable economic growth and decent work for all, achieving gender equality and empowering all women and girls have become our mission.

This page will house the broad steps we will try to do over the next decade in order to face these challenges, turning our company into a point of reference for our customers and stakeholders. 

In doing so, we will be accompanied, among others, from our partner Sustainable Brand Platform. There, you will be able to monitor our advances in pursuing our goals based SDGs (Sustainable Development Goals).