Sublimating the need to live in a better world, far from the stale and conservative rules of a reality that struggles to evolve its business models, is the meaning of the journey we have decided to undertake. Precisely by virtue of this we have decided to abandon the weary ritual of seasonality to regain possession of a temporal dimension and to apply the slow fashion principles that are more in keeping with expressive and environmental needs. For us, a new beginning!
The tremendous boom in clothing consumption have been generating, and will generate, big increases in the use of resources and in the generation of waste. This needs to be managed.
Developing sustainably is the only responsible strategy. Promoting inclusive and sustainable economic growth and decent work for all, achieving gender equality and empowering all women and girls have become our mission and the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States, will be our guiding star. In this long and exciting journey we will try to be reliable, relevant, clear, transparent and accessible with all those who desire to follow us.
The saying goes, “New year, new you,”, but you’re perfect just the way you are, and 2022 will be, too!! So, Sveta Milano wish you a 2022 full of health, curiosity and even more greener!!!